Route to Market - The Right Strategy

This webinar will enable participants to explore the reason a business exists and the key customer problem it addresses.

 Working through:

Target Market – assessing, sizing and prioritising the products / services.

Target Customer – the segments / geographies that a business targets.

Value Proposition – a clear articulation of the value and differentiating proposition delivered for target market customers.

Understanding the need for:

A compelling story, Knowing the strategic enablers, Devising the operating model, Writing up a 1 Year Plan, Producing a strategic budget, Understanding the objective and key results
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